Phil Herman
Commercial Real Estate Case Study

A perennial top producer in residential real estate, this client wanted to open up a new revenue stream in commercial real estate. He was looking to leverage his top agent status (averaging 300 transaction sides per year) but also establish his commercial real estate credibility to avoid the “residential only” stigma.

Hobbs/Herder Advertising created a marketing strategy and tools to establish the client’s credibility and take the residential issue off the table. The presentation brochure, the direct mail postcard and multi-purpose marketing “one sheet” communicated “commercial” expertise and highlighted several key benefits targeted at this market (Phil’s CCIM designation, his network of investors and his respected status as a businessman in the local real estate industry).